Jewelry display cases for trade shows should showcase a designer’s product in the most eye-catching manner possible in the amount of space available to generate success in receiving product orders. There are many companies on-line offering a wide variety of display choices. Some sell both new and used, or even refurbished items, to meet different budget needs. Compare selections among companies carefully as prices vary widely, especially on the shipping charges added to orders.

Know the types of displays available and make the best selections for the colors, styles and designs of the jewelry to be shown. Some display a single item and with combination pieces, less display space is needed to present more products. There are several types of counter sitting spinner racks available which include hooks and hangers. Floor displays come in rotating towers with changeable inserts for different types of jewelry or mirrors added to corners for the customer’s use. Slat walls, wall-mounted grids and pegboards work well for displaying lots of merchandise. For trade show usage, they all need to be quick to set up and easy to transport.

Counter displays include single or double height cases, T-bar displays with one or multiple bars, fixed front-sided racks and metal grids (which can also be wall mounted). The revolving counter displays come in round or square bases with two to four display sides. More display choices include two to four bar earring stands, J-bars for insertion on rotating towers, ring trays, flocked hands for rings and bracelets, velvet or leatherette bust displays for necklaces and cradle type bracelet bars. Jewelry trees, stair risers and watch ramps, like the other displays, come in different sizes and materials. The materials include clear acrylic, antique brass, black metal or black velvet/white leatherette fabric coverings, all easy to clean and quite durable.

For security purposes, choose from a variety of locking or covered cases. A vertical tray case may have a pilfer-resistant cover available. Counter acrylic displays come with doors that lock. Hard-bodied carrying cases with double keys or combination locks are sold, which also have a handle and wheels for easy traveling. These are made to hold a number of trays or racks at times and have pouches on the door for order forms and brochures. Soft sided carrying cases with some of the same features are also available.

Other concerns to address in selecting jewelry displays are adjustable shelves, tempered safety glass and customization, if needed. Whatever displays are chosen, the end effect should be beautiful, bright and really showcase the jewelry for sale. The fact of the matter is that many people decide to buy or not buy items with the first impression that is made. With the right display case, that impression is more likely to be a positive one.

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